Saif replaces Fardeen

Nikhil Chaturvedi, managing director, Provogue India Limited, has appointed actor Saif Ali Khan as the new brand ambassador for Provogue men's wear. The clothing brand's popular face for the last five years actor Fardeen Khan has decided to move out and start his own fashion label.
Salil Chaturvedi, director, Provogue, discloses, "We would ideally like to have continued with Fardeen. But since he wants to move on in life and launch his own clothesline, we had no option but to wish him the best. Saif Ali Khan is a style icon too."
He continues, "We chose Saif because he is among the leading actors of our country, a heartthrob for many and a style icon for most. Saif is also an evolved actor who constantly reinvents and redefines himself much as the brand."
On his part, Saif is happy to step into Fardeen's shoes. "I'm glad to be the replacement for Fardeen Khan who is a stylish person. I have been signed as the brand ambassador for the next three years. I hope to represent the new age Indian and make a statement as stylishly as Fardeen has done over the years to propel Provogue to greater heights," says Saif.